Thomas Burberry

Unplugged

Need

Thomas Burberry new seasons Collections

Solution

We decided to create a chilled out 'Unplugged' music style event at which the collection were showcased for fashion press

Activity

We turned Burberry's first floor Haymarket Showroom into a New York loft style apartment 'blues'. We had DJ's, rappers, a bar etc. Rosemary Bravo was drawn to the noise and on entering the showroom her initial reaction was 'wow!' The event was rated by Burberry as more successful than the one held for the main line collection! Following the music theme we created a CD look book with an exclusive track 'Want You Back' mixed by Matt Stewart, then working with Massive Attack, currently fronting Deepest Blue

Results

Results Excellent coverage in the fashion press. Thomas Burberry featured the following season in Maxim, Sunday Times Style FHM, Vogue, Elle, Wallpaper, Esquire, The Standard, Loaded, Marie Claire, Cosmopolitan, Red, New Woman and more.