John Lewis

The Fashion Floor

Need

John Lewis asked us to develop the central visual images for their highly successful 'The Fashion Floor' campaign.

Solution

We came up with the idea of the iconic group of models, styled using outfits chosen across the collections stocked in John Lewis. We also produced executions featuring single, double and triple groups of girls.

Activity

• Outdoor and bus advertising
• Advertising in the top 15 national monthly lifestyle magazines
• Instore pop, pos and carrier bags
• Direct Mail brochure to key customers

Results

• Exclusive editorials in You Magazine and The Daily Telegraph
• Average year on year increase in sales of the brands featured – 40%
• Finalist in the Retail Week Marketing Awards 2005
• Awareness of John Lewis fashion offer increased by 22%