Casall Sportswear

Need

Casall have to compete on a tight budget against the multinational sports labels.

Solution

We extract the maximum value from a very sharp collection of very sexy swimwear and ath-leisure wear.

Activity

Oversee and drive all national, regional and trade print PR.

Celebrity endorsement

We put in place arrangements with stars like Cat Deeley, Nell McAndrew and Davina McCall. In return we are allowed to use their names for PR usage.

Results

Casall feature heavily in the specialist women's sports press like Health & Fitness, Women's Fitness and Zest. To this we have added Elle, Company, Glamour, Vogue, Marie Claire, Cosmo Girl and Company. In newsprint, The Sun, The Mirror, The Daily Mail, The Daily Express, The Daily Telegraph, The Times, Sunday Times, Independent, Evening Standard etc.