Balmain Menswear

A Model Rugby Player

Need

Oversee the entire production process of a cost effective look book for Balmain Mens Tailoring.

Solution

Client selected Dan Luger from a short list of sports, film and TV personalities we put together. The added interest in Rugby, 2003 being a World Cup Year, only served to increase the value of their investment.

Activity

Look Book distributed to all key mens/womens fashion and style press. Dan Luger agreed to sign some Product for their PR program and make an appearance at Balmain's spring sales conference.

Results

Stories mentioning the rugby connection appeared in Drapers Record, Esquire and 11 other target publications.